"Just because something is “natural” does not make it safe for sensitive people."


Q. “Dr. Jacobs, can you please go over your Gentle Facial Lotion and explain how to use it?”


OK. I'll explain my Gentle Facial Lotion so you can better understand.

ABC Gentle Facial Lotion? How to Use?

True Moisture® Clinical Lipid Therapy®
Gentle Facial Lotion

It was the end of a busy day and I counted four teenage acne patients who refused to use Retin A because of problems with dryness. In addition to my eczema type patients, I also care for thousands of patients with complexion problems. When I think about my patients with acne, baby acne, teenage acne, adult female acne, perioral dermatitis, and rosacea, there is always something drying about the meds that I must prescribe for these bothersome complexion type skin conditions. The meds themselves can induce lipid depletion and all sorts of dry and sensitive symptoms. The same goes for all of my patients with sun damaged skin, precancers, skin cancers, wrinkles, pigmentation, and other skin conditions brought on by the sun or aging. Most of the treatments or medications I need to prescribe for my sun damaged, wrinkled, and aging patients will also cause some type of lipid depletion with dried skin and facial irritation.

In times past, when my patients asked me to suggest a facial lotion, their choices were very few. The best facial lotion I knew of was one from a French company, but it did not contain clinical lipids. It was very elegant, and so luscious, but very very expensive and not within my patient's financial reach. Another negative point, though it felt wonderful for a few minutes, after awhile, without lipids, it really didn't moisturize very well, and wasn't really an effective moisturizer for my patients with really dry and sensitive facial symptoms. Looking back now, I can see why. This nice French facial moisturizer was not a true nutritional lipid moisturizer. Because it had no lipids it was actually a non-nutritional facial moisturizer. Thus, it really did not nourish the skin with any lasting moisture. It was like drinking a diet Coke™ compared to a glass of milk. My eczema, acne, rosacea, complexion, and sun damaged patients desperately needed a truly nutritional facial lotion, so I set out to make one with clinical lipids. Thus, I created True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion especially for my many dry and sensitive dermatology patients.

You have so much to consider when you are shopping for the right face lotion. Did you know that the wrong face lotion can actually ruin your face? Each day I remove little facial cysts from people who used the wrong pore blocking face lotion for too long. It is so important that you use the right face lotion. Think about it,Everyday you see your face in your bathroom mirror. “Face” the fact: Certain people are blessed from birth with “perfect” facial skin. All they have to do is get up in the morning, wash their face, and drive to their modeling job. At the end of the day we will see their faces on the covers of magazines as we line up at the check out stands at the grocery store. But for most people, it really isn't so easy. I know because I work with complexion problem patients every day. The only person I know with “perfectly flawless” maintenance free skin is Snow White, and she works at Disneyland.

“Perfect” facial skin care is really all about finding that unique program for you and only you. Though it can involve certain medications and procedures, adequate facial moisturization is a must for everyone, even people with “healthy” skin. Certain lucky people do not need to use a facial moisturizer. Certain people are blessed with skin that is well moisturized and balanced by their own natural facial lipids and oils. Most of us must use a facial moisturizer, and there are hundreds to choose from. If your skin care program calls for a facial moisturizer, then you should understand the ABC's of facial moisturizers so you can have knowledge to make an educated choice.

When shopping for a facial moisturizer, there are three important factors you should consider: First is comedogenicity, which is the ability or potential for the product to block or clog your pores. Second is allergenicity, which is the ability or potential for the product to irritate your skin. Third is nutritivity, which is the ability or potential for the product to adequately nourish your skin. When shopping at a department store, you should ask questions about these three basic qualities.

Is the lotion comedogenic? In other words, ask, “Will it block my pores?” This is an important question, especially if you are prone to acne, blackheads, or pimples. Certain types of moisturizing ingredients can physically enter your pores and can block them so that your natural oils cannot escape. Thus, your oils remain trapped inside and will eventually form blackheads, whiteheads, and pimples. The cosmetic sales person may say, “Yes, the label says, “Noncomedogenic.?” But is it actually noncomedogenic? Unfortunately, the FDA does not really regulate claims of comedogenicity. If the lotion does not cause pore blockage in rabbit ears, then the company will say that it is noncomedogenic. But in actuality, in humans, it may still block pores. Thus, beware. If your pores are easily blocked, you should avoid facial moisturizers containing any type of mineral oil, petrolatum, paraffin, vitamin E, or any ingredient with the word “oil” in it. It is easier and less expensive to manufacture a luscious facial moisturizer using any of the above oily ingredients. It is more difficult to make a luscious, truly noncomedogenic facial moisturizer. That is why the truly noncomedogenic facial moisturizers are more expensive. They cost more to make.

Is the lotion allergenic? In other words, ask, “Will the lotion irritate my face?” This is an important question, especially if you have dry and sensitive skin. Certain people are very sensitive and are easily irritated. Like the story of the Princess and the Pea, these people can feel a pea beneath 20 mattresses. If this is your face, then, beware. Certain facial moisturizers contain potentially irritating or allergenic ingredients such as propylene glycol, vitamin E, sunscreens, alpha hydroxy acids, salicylic acids, retinol, aloe, fragrance, benzyl alcohol, and preservatives such as parabens and phenoxyethanol. These irritating ingredients are so common, that certain facial moisturizers actually contain topical anesthetic agents such as bisabolol to “numb” your skin so that the ingredients do not burn or sting your face. The cosmetic sales person may say, “Yes, the label says, “Hypoallergenic.?” But is it truly hypoallergenic? Unfortunately, the FDA does not really regulate claims of hypoallergenicity. Thus, when you are looking for a facial moisturizer, you may consider products that are fragrance free, preservative free, and propylene glycol free to be truly hypoallergenic products.

Is the lotion nutritive? In other words, ask, “Will the lotion add nutrition to my skin?” This is an important question, especially if you are prone to eczema, if you have sun damaged skin, or if you are using acne, rosacea, anti-cancer, or anti-wrinkle medications on your face. Most people do not realize that their skin requires certain topical nutrients that may not be replenished by the foods they eat. Yes, in order to function normally, your skin barrier requires adequate nourishment, but many people are unaware that they even have a skin barrier. The human skin barrier is a specific structure in your skin that prevents the entrance of unwanted allergens, toxins, and irritants, and prevents the exit of vital fluids such as water. Thus, if your skin barrier is poorly nourished, your skin will lose moisture and become dehydrated. Allergens, toxins, and irritants will more easily enter. Your skin will become dry, inflamed, and itchy. Soap and dry air will strip the skin of lipids and are your skin barrier's biggest enemies. Thus, your skin barrier requires nourishment with cholesterol, ceramides, and free fatty acids. The difference between a skin moisturizer with lipids and a moisturizer without lipids is like the difference between a glass of lactose free vitamin D milk and a glass of diet Coke™. Just as your body needs nutrients, your skin also needs true nutrition. Lipids are nutrients for your skin; and, the best facial moisturizers contain nourishing lipids.

Certain people will drink a diet Coke™ and eat a big bag of Cheetos™ and say, “I've had my nutrition.” But, have they really? Of course not. They have just consumed what nutritionists call “empty calories.” With this same logic, some people smear Intense Brand Lotion with aloe all over their skin and announce, “I have just moisturized!” But have they really applied nourishment to their skin? The answer is, “No.” Aloe can feel good but is not a lipid. Mineral oil and petrolatum are also helpful, but do not replenish the lipids. Their skin care is like a program of empty calories. Some may ask, “Is there a pill or food that will replenish my lipids?” Unfortunately, cholesterol is bad for your heart, but it is good for your skin. So, you should not eat cholesterol, but rather, you should use it in a facial lotion. Ceramides are abundant in animal brains, but few people eat cow brains; thus, ceramides should also be added in a facial lotion. Free fatty acids can be added by foods rich in fish oil. Thus, there is really no good dietary source for all three lipids. When it comes to facial moisturizers, the best ones contain physiological type lipids that replenish and restore the skin's natural barrier qualities. Inferior moisturizers do not contain lipids. So, the next time you study your face in your bathroom mirror, think about moisturization. If you do need a facial moisturizer, think about the three qualities of comedogenicity, allergenicity, and nutritivity before making your decision to purchase and use a facial lotion.

True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion is the kindest way to quench your dry, thirsty face, as it provides your skin with complete lipids plus key components of the body's natural moisturizing factor. Not only does this formula provide the essentials for well hydrated skin, it also imparts outstanding aesthetics, and leaves skin feeling silky soft and smooth.

Our Gentle Facial Lotion was formulated using new nanocarrier technology, in which skin deliverability is increased ten fold via smaller particle size ingredients. Because our lotion works many times faster than other lotions, you'll appreciate the difference. First, wash your face with a pea size amount of True Moisture® Gentle Face & Body Cleanser or True Moisture® Clinical Lipid Therapy® Rinse Optional Skin Cleanser “C”. Second, rinse with distilled water. Third, apply a thin layer of our Gentle Facial Lotion, and enjoy your new face! Men may use lotion after shaving. Women may apply lotion before makeup. True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion will not interfere with your makeup foundation. It will not smear your makeup and does not cake-up under makeup. And, one more helpful use for those with sensitive eyelids: Our Clinical Lipid Therapy® Gentle Facial Lotion also works well as an eye makeup remover for dry and sensitive eyelids!

True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion is not greasy, will not block your pores, and does not attract dirt. It actually soaks up sebum while it moisturizes, and gives your face a flat matte-like finish without an oily shine. It's perfect for dry faces on benzoyl peroxide, Accutane™, Retin-A™, Tazorac™, and Differin™ acne therapies. It's also helpful for dry faces on precancer therapy or skin bleaching therapy. pore blocking oil free, paraben free, preservative free, fragrance free, and propylene glycol free, True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion is based on dimethicone, glycerin, phytosterol, Questamide H, linoleic acid, linolenic acid, and sodium PCA. Compared to other face lotions costing hundreds of dollars, True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion is truly for sensitive skin. I did not add a sunscreen, and, I did not add alpha hydroxy acid, vitamin E, retinol, or salicylic acid, as all these can be irritating or allergic to special sensitive people. Because True Moisture® Clinical Lipid Therapy® Gentle Facial Lotion is free of pore blocking oils and uses clinical physiologic lipids to moisturize the face, it is good for all skin types, oily, dry, or in-between. Both oily and dry type people will feel their face more normalized in quality.


DOCTORS, SALONS, SPAS, ESTHETICIANS, RETAIL STORES, SKIN CARE CONSULTANTS... Offer your customers the most innovative dry skin care line on the market!